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Steinerei

My dear friends, this is already my 8th year of freelancing. So far I always had a problem with seperating my workstuff from my artwork, which affected the way how i would display stuff – should i show my workprojects, my bread and butter jobs or more of the artistic stuff.

Until now i was leaning more into the artistic stuff that i mainly did for musicrelated clients. While this was definitely one of the main things i focused on in the last few years I also started to do commercial stuff which did not fit into the frame that i set myself with deaddreamer.

As you probably might know, the music industry is in a steady decline. sure, the big artists are still making big bucks, mainly because of their cross-platform marketing and concerts. Cd sales are low to non-existant and lots of labels are either defunct or heavily reduced their releases.

Electronic music has a big disadvantage in this downhill rumble: their listeners are generally technologically advanced and can download an entire album from a torrent or a rapidshare directory quick, efficiently and without any hassle.

So music generally got easier accessible and as a result it also got a serious decline of worth. I am one of those persons who noticed this already years ago. within the last eight years i probably made the artwork for about roughly 100 different cds. this year i made so far three albums – basically everybody i worked with is not releasing anything further.

In the meantime i also shifted my work focus on more down to earth stuff. design. print. flyers. logos. the usual stuff that you do as a graphic designer. unluckily those projects did also not fit will the deaddreamer stuff.

since a while i am thinking how to split those things and after some headache and idea finding i finally settled on www.steinerei.at.

Steinerei is still work in progress though, the actual webpage will still need a while until its done. While my work webpage will be in german, this does not mean that englishspeaking clients should not feel welcome – i still will do international jobs, don’t worry.

From now on you will find my workstuff there, with a strong focus on commercial design and Deaddreamer will be dedicated as my my personal playground. This also gives me more freedom what i am posting here, because i can do it as a private person and not as a company.

The state of deaddreamer.com

Hello and welcome to the new virtual homebase of mine – as you might have noticed, i give it a try with a wordpress template, mainly to keep the ball flat and just focus on the content.

Things have been busy lately, mainly with me and my wife moving from graz to vienna – graz is a really nice city, but we both felt that it is time to move on and get some big city flavour.

There have also been some nice developments artworkwise, public beta wear asked me to design some shirts for them, they are now in the progress of getting printed. expect previews as soon as they are done!

You might also noticed that i wiped the whole old content, which has several reasons, mainly that i am sick of lugging my old stuff with me (all in all i had stuff starting from 1999 here). it could be that i add some antique stuff that i am fond of later. for those who are in a retro mood can still check my deviantart page, you find some oldies there.

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